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According to Harikumar, Public Relations is the perception of reality in a contrasting light. During his decade-old career, Harikumar, being a PR Consultant, has proved himself in the field of PR strategy planning and execution. He has worked in leading firms, as a PR expert and as a Marketing Communications professional. In these prominent firms, his responsibilities involved PR strategy planning and implementation, team management, client and media relations, political PR and election campaigns, and crisis communication.
His prominent accomplishments include leading the “Thiruth” anti-drug campaign and coordinating the international event “Cutting South 2023”. Harikumar, being a guest faculty member at Kerala Media Academy, shared his insights on the industry, contributing to the development of future PR professionals. Smart, enterprising, and spirited about inventive strategies, Harikumar has built the cornerstone of Harikumar Public Relations on ethics and credibility, championing for digital literacy and responsible media practices.